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Performing Arts Tickets

Price discovery and optimization for performing arts tickets

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Summary

Season ticket sales have never been more generous

Patrons of the arts are in it for the long-haul. They believe in the impact that the creative arts has on a community and they demand that their contribution has a felt impact. So why sell season tickets to your most loyal patrons at a fixed price?

There is a better way.

OneWeek Tickets is a ticket sales platform that helps performing arts organizations optimize season ticket pricing. We maximize ticket sales volume and revenues with auction-based price discovery.

Challenge

Season ticket holders represent the financial backbone of the arts. They are often willing to financially support the organizations they patronize, all you have to do is ask. Allowing for such supporters to offer any amount for season tickets and other items is a sure-fire way to strengthen your revenues.

Solution

Pay what you want

Academic and economic research finds that auction pricing significantly improves price discovery and roughly doubles revenues.

OneWeek Tickets is different because our auction design utilizes a 7-day recurring blind auction, providing data to sellers and opportunities to buyers to engage in a conversation which results in the optimal market price to be discovered for any event.

Hosted solution

By linking to an event or season ticket offering landing page hosted by OneWeek, sellers enjoy a full suite of seller tools, including the OneWeek auction, user management, payment processing, data analytics, and ticketing issuance.

API integration

For sellers with an existing ticketing platform and a development team, our API can be utilized for running the auction and triggering email events that fire on any ticketing platform the seller chooses to integrate with.

Results

What you can expect

  • - Increase revenue
  • - Increase volume of tickets sold
  • - Improve price discovery
  • - Delight patrons while increasing your margins
  • - Protect your bottom-line with a minimum ticket price
  • - Decrease incentives of the secondary market

Our unique 7 auctions over 7 days mechanism allow for a mutually beneficial process to determine what price the market is willing to bear.

It's not rocket science.
It's rock-n-roll!

- Jim Green, Green Machine Concerts

If you’re ready to bring some science into your ticket pricing strategy, get in touch with us today. We will be happy to answer your questions, address your concerns, and work with you to ensure that your business and everyone else involved has a great day!

Use cases for OneWeek

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